The client:
A leading Swiss manufacturer of luxury mechanical watches and clocks.
The task:
To implement and adopt a Product Information Management tool that will be used to collect and harmonise product data amongst the Client’s markets and channels (offline/online).
The execution:
The project started with a thorough assessment of the Client’s back-end infrastructure and product data, to obtain a clear view of the Client’s systems and processes. The assessment revealed several pain points that needed to be addressed. After a stringent vendor selection process for the most suitable PIM tool, we designed a detailed To-Be solution. Leveraging Agile methodology and best practices, the PIM tool has been implemented for all functionalities that the Client had set in scope. The tool allows the product team to collect product data in a single repository, enrich text and images, and publish directly for retailers and to the company website. Product data can be translated directly into the tool through an external translation agency.
The value:
- Single Source of Truth for product data: This is a great support for data quality (historical and current data) which is used for the website and for the product catalog
- Streamlined processes for product information management, which are best characterised by less interactions between Client’s teams and external actors (e.g. translation agency). This translates into better efficiencies and considerable time savings (no data entry, no creation of page layouts, etc.)
- Simpler product data governance with well-defined actors, roles and responsibilities
- Less workload and fewer work steps on product catalog creation
- Clearer and more consistent product information for retailers and across markets worldwide
